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Title
Text copied to clipboard!Marketing Analytics Director
Description
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We are looking for a Marketing Analytics Director to lead the marketing data analysis team and contribute to strategic decision-making. The ideal candidate will be responsible for collecting, analyzing, and interpreting data related to markets, customers, and marketing campaigns, aiming to optimize performance and increase the effectiveness of marketing activities. This role will work closely with marketing, sales, and product departments, providing valuable insights and recommendations to improve strategies and tactics. Key responsibilities include developing and implementing analytics methodologies, utilizing advanced data analysis tools, monitoring KPIs, creating reports and presentations for management, as well as training and mentoring the analytics team. The ideal candidate possesses strong analytical skills, experience in team management, and deep knowledge of modern marketing analytics tools. The ability to communicate complex data in a simple and understandable way is essential, as is adaptability in a dynamic and ever-evolving environment. The position also requires project management experience and the ability to make data-driven decisions. We offer a competitive compensation package, opportunities for professional growth, and a supportive work environment.
Responsibilities
Text copied to clipboard!- Collect and analyze marketing data
- Monitor and evaluate KPIs
- Develop data analysis strategies
- Create reports and presentations
- Collaborate with other departments
- Train and mentor the analytics team
- Identify market trends and opportunities
- Support strategic decision-making
- Ensure data quality and accuracy
- Manage marketing analytics projects
Requirements
Text copied to clipboard!- Degree in Marketing, Statistics, or related field
- Experience in marketing data analysis
- Knowledge of analytics tools (e.g., Google Analytics, Tableau)
- Team management skills
- Strong analytical and organizational skills
- Excellent knowledge of MS Excel and PowerPoint
- Project management experience
- Ability to communicate complex information
- Adaptability in a dynamic environment
- Excellent command of English
Potential interview questions
Text copied to clipboard!- What is your experience in marketing data analysis?
- Which analytics tools have you used?
- How do you manage an analytics team?
- How do you present complex data to management?
- Which KPIs do you consider most important for marketing?
- Do you have project management experience?
- How do you identify new market trends?
- What is the biggest challenge you have faced?
- How do you ensure data accuracy?
- How do you collaborate with other departments?
